The latest collection of Lorenz watches has what might be considered a “household” name: TB7. “TB” stands for Tullio Bolletta, the founder of the company while “7” stands for 2007, the year of its launch. TI-BI was also the name of the liquid created by Tullio Bolletta in 1939 to clean and perfectly degrease the microscopic mechanisms of his timepieces: this liquid is still on the market today.
- Lorenz TB7
The TB7 models were designed by the creative team of LorenzLab, which was opened in July 2006 to work on special product- and marketing-oriented projects. The TB7 collection will be officially presented during the days of the Italian F1 GP; this decision was brought about by the fact that some parts of the watch are made of carbon fibre, a material that is widely used in the autosport world.
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